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In the United States, we are living in what is being called a “post-Christian culture.”The number of people who claim no religious affiliation is on the rise. Millennials are rejecting religion in a substantial measure. Add to that an accelerating number of church closings along with a drop in the level of commitment from those…
Podcasts are one of the latest trends in media consumption. Subscription-based products and voice-activated platforms like Amazon’s Alexa and Google Home are seeing significant growth, which led to 2018 being a breakthrough year for podcast consumption. Research shows the number of listeners will increase to 45 percent of the population this year. These listeners are affluent, educated consumers in the…
The Super Bowl: It’s the night when commercials and sponsored brands generate as much excitement as the game itself. It’s given us ads and catchphrases that we still talk about years later. While commercials still generate the most attention, advertisers with a robust digital strategy to back up their multi-million dollar TV ads truly maximize…
People who decide to use distance learning as their higher education resource are a unique to effectively market to. People interested in this method of education live all over the country in different settings and can lead very different lifestyles. The age range of a typical online learner is huge: students can be as young…
Today’s higher education environment is complex. Adult learning is popular, and schools are adjusting to keep up with the modern student. Distance learning programs provide a great solution for adults looking to return to the academic world. However, these programs vary, and there’s no one model that every school follows. All schools want their distance…
Online College Student Susan: “Hi John! How’s school going this semester? My professors are amazing!” Residential College Student John: “School’s great, Susan. I’m glad you’re loving your classes, but I have to say, I’m surprised you don’t feel isolated going to college online for four years.” Online College Student Susan: “Not at all! I’ve shared…
A lot has changed in television over the last 70 years. From broadcast to on-demand streaming, it’s been an exciting evolution. That’s especially true in ministry. Once an industry staple, prime time Sunday morning time slots have become scarce in today’s world of television. Ministries interested in television should have a clear understanding of the industry’s landscape….
It’s important to count the cost before launching a distance learning program. There’s a lot to consider: curriculum, size, overhead, specialties, faculty and staff, support system, and most importantly, students and how to attract them. These are concerns for any type of education program, but the task gets trickier when you factor in good design…
My Starbucks Story For the past few years, I bought my coffee at the Starbucks drive-through a few times per week – particularly on Mondays and Fridays, which always seemed to be the busiest mornings for me. It would take only 2-3 minutes to order my coffee and be on my way. One Friday morning,…
