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Distance Learning

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Online Learning

Online Learning

Often, media and marketing teams within the education sector find themselves stuck in their current state of fundraising  and outreach, struggling to push forward into today’s fragmented media landscape.

Vision40 Media is a critical partner in creating growth and advancing forward to drive enrollment and funding, while scaling your impact and telling your story through response-driven marketing and media using cross channel strategies (TV, Mobile, Digital, Audio, Print, etc.).

Vision40 Media provides distance learning organizations the opportunity to rapidly expand, while remaining focused on your core strategic concepts that matter most, recruiting long term student enrollment.

Success Defined

Strategic Media Planning for Student Enrollment

Success Defined

Online University Increased Tuition to over $11M in 1 Year Using a Targeted Radio Strategy with Digital Interaction

Having been approached by an online University with the goal in mind to increase the number of students through radio marketing – you’ll see the results we were able to achieve below.

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Short-Form TV Strategy Attracts 12,000 Registered Students

A nationally ranked university wanted to increase its online course enrollment. Their current talk radio strategy was not delivering their desired result.

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Strategic Digital Campaign Decreases CPC from $175 to $20 or less

In the highly competitive landscape of online university marketing, a well-established university was looking to generate high-quality, low-cost leads for enrollment.

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Online University Increases Hispanic Student Enrollment by 25%

When an online university was struggling to grow its Hispanic student population by 10 percent, they realized their current print and direct mail campaigns weren’t very effective.

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Recent Articles

The Pros of Podcasting
Distance Learning, Faith Based Ministry, Humanitarian

The Pros of Podcasting

By Carrie Hartunian Smith

Podcasts are one of the latest trends in media consumption. Subscription-based products and voice-activated platforms like Amazon’s Alexa and Google Home are seeing significant growth, which led to 2018 being a breakthrough year for podcast consumption. Research shows the number of listeners will increase to 45 percent of the population this year. These listeners are affluent, educated consumers in the…

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A Call to Action: A Deeper Look at the Merkle Digital Bowl Report
Distance Learning, Faith Based Ministry, Humanitarian

A Call to Action: A Deeper Look at the Merkle Digital Bowl Report

By Carrie Hartunian Smith

The Super Bowl: It’s the night when commercials and sponsored brands generate as much excitement as the game itself. It’s given us ads and catchphrases that we still talk about years later. While commercials still generate the most attention, advertisers with a robust digital strategy to back up their multi-million dollar TV ads truly maximize…

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Distance Learning Programs: Distinctively You
Distance Learning

Distance Learning Programs: Distinctively You

By Carrie Hartunian Smith

People who decide to use distance learning as their higher education resource are a unique to effectively market to. People interested in this method of education live all over the country in different settings and can lead very different lifestyles. The age range of a typical online learner is huge: students can be as young…

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Pre-Emptive Strikes: Keeping Distance Learning Programs Strong
Distance Learning

Pre-Emptive Strikes: Keeping Distance Learning Programs Strong

By Carrie Hartunian Smith

Today’s higher education environment is complex. Adult learning is popular, and schools are adjusting to keep up with the modern student. Distance learning programs provide a great solution for adults looking to return to the academic world. However, these programs vary, and there’s no one model that every school follows. All schools want their distance…

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The Online Campus Model: 3 Reasons It Works
Distance Learning

The Online Campus Model: 3 Reasons It Works

By Carrie Hartunian Smith

Online College Student Susan: “Hi John! How’s school going this semester? My professors are amazing!” Residential College Student John: “School’s great, Susan. I’m glad you’re loving your classes, but I have to say, I’m surprised you don’t feel isolated going to college online for four years.” Online College Student Susan: “Not at all! I’ve shared…

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Six Things You Must Know: Launching a Distance Learning Program
Distance Learning

Six Things You Must Know: Launching a Distance Learning Program

By Carrie Hartunian Smith

It’s important to count the cost before launching a distance learning program. There’s a lot to consider: curriculum, size, overhead, specialties, faculty and staff, support system, and most importantly, students and how to attract them. These are concerns for any type of education program, but the task gets trickier when you factor in good design…

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How to Create Impact in Today’s Media Centric Marketplace!
Distance Learning, Faith Based Ministry, Humanitarian

How to Create Impact in Today’s Media Centric Marketplace!

By Carrie Hartunian Smith

Go anywhere today: the mall, the airport, your local grocery store, the gym, or church, and look around. Most people are staring at their phones. In coffee shops, freelancers, students, and entrepreneurs huddle in front of their laptops. Desktop computers are the hub for the day’s business in the workplace. And in households, tablets, smart TVs,…

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Who is Accountable for Your Marketing Campaign?
Distance Learning, Faith Based Ministry, Humanitarian

Who is Accountable for Your Marketing Campaign?

By Carrie Hartunian Smith

Accountability can mean different things to different people. Running errands, being punctual, paying your taxes – these are all ways you are accountable for various aspects of your daily life. When it comes to being accountable for a marketing campaign, it’s about measuring and monitoring the commitment a person, group, or organization will make to…

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Three Steps to a Successful Response Driven Campaign
Distance Learning, Faith Based Ministry, Humanitarian

Three Steps to a Successful Response Driven Campaign

By Carrie Hartunian Smith

A successful response driven campaign must motivate your audience to take action now. Let’s delve into the three must-have components of your strategy. Understand the Target Audience When developing your campaign, considering your target audience is the first step. Sending out a broad message in hopes of reaching many will ultimately reach no one. Use these…

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