Having been approached by an online University with the goal in mind to increase the number of students through radio marketing – you’ll see the results we were able to achieve below.
They were reluctant to try radio marketing again due to the lack of response from past experiences.
We used a targeted radio marketing campaign that involved national celebrities and local radio personalities enrolling in an online course and sharing their experiences during their daily show. The key was to keep the radio copy fresh, engaging and genuine.
Also, we used an integrated mobile text and voice command strategy to capture prospective student responses.
The Radio marketing campaign budget increased from a $25k test to $1m within a year. What’s more, we discovered that Inspirational radio format provided strong student prospects with higher conversion with lower dropout rates.