Blog | Vision40 Media

Distance Learning, Faith Based Ministry, Humanitarian

How to Create Impact in Today’s Media Centric Marketplace!

By Carrie Hartunian Smith

Go anywhere today: the mall, the airport, your local grocery store, the gym, or church, and look around. Most people are staring at their phones. In coffee shops, freelancers, students, and entrepreneurs huddle in front of their laptops. Desktop computers are the hub for the day’s business in the workplace. And in households, tablets, smart TVs,…

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Distance Learning, Faith Based Ministry, Humanitarian

Who is Accountable for Your Marketing Campaign?

By Carrie Hartunian Smith

Accountability can mean different things to different people. Running errands, being punctual, paying your taxes – these are all ways you are accountable for various aspects of your daily life. When it comes to being accountable for a marketing campaign, it’s about measuring and monitoring the commitment a person, group, or organization will make to…

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Distance Learning, Faith Based Ministry, Humanitarian

Three Steps to a Successful Response Driven Campaign

By Carrie Hartunian Smith

A successful response driven campaign must motivate your audience to take action now. Let’s delve into the three must-have components of your strategy. Understand the Target Audience When developing your campaign, considering your target audience is the first step. Sending out a broad message in hopes of reaching many will ultimately reach no one. Use these…

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Distance Learning, Faith Based Ministry, Humanitarian

Maximize Your Organization’s Impact with These Five Questions – Before Your Next Campaign

By Carrie Hartunian Smith

The primary goal of a nonprofit organization is to create long term, high-value donors. Donors provide the resources needed to the organization for innovation, scaling impact, and sustaining the organizations ultimate vision. At the end of the day, if creating an all-around satisfying donor experience is your goal (which it should be), it’s important to…

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Distance Learning, Faith Based Ministry, Humanitarian

Technology Steals the Spotlight from Prime Time TV

By Carrie Hartunian Smith

Advertisers have long used television to reach a large number of people at once. For decades, companies have volleyed for the most desired, most expensive ad space available — prime-time TV. But recent ratings prove prime time has become a desolate space for marketers searching for adults 18 to 49. Thanks to alternative streaming options,…

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Faith Based Ministry, Humanitarian, Uncategorized

Where Did My Audience Go?

By Carrie Hartunian Smith

With the fragmentation of today’s media landscape, organizations are tasked with finding a way to break through all the noise and create impactful marketing messages. It is reported the average consumer is exposed to some 10,000 marketing messages a day. From television and mobile streaming to print and online media, the barrage of organizations fighting for…

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Distance Learning, Faith Based Ministry, Humanitarian

How Deep Is Your Media Research? Can You Go Deeper?

By Carrie Hartunian Smith

Research that reveals media consumption habits goes far beyond the linear media data we’ve been exposed to for decades. Before your nonprofit or educational organization can speak to its target audience, you must first understand their media user experiences. Media avenues have become grossly diverse. What started as pay television has evolved into over-the-top (OTT)…

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Faith Based Ministry, Humanitarian

Millennials, Gen X, and Baby Boomers – Oh My! How Tech Has Changed the Nature of Giving

By Carrie Hartunian Smith

Fact: An overwhelming majority of Millennials prefer to support their favorite charities and churches by donating online rather than through direct mail. No surprise, I’m sure.

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Distance Learning, Faith Based Ministry, Humanitarian

7 Resources to Understanding Cord-Cutters

By Carrie Hartunian Smith

In 2018, about 33 million cable subscribers canceled their cable subscription. And, according to a survey by emarketers, that number will rise to 50 million people by 2021. Wow! Cord-cutting is growing faster than anyone imagined.

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