Distance Learning | Vision40 Media

Distance Learning, Faith Based Ministry, Humanitarian

Maximize Your Organization’s Impact with These Five Questions – Before Your Next Campaign

By Carrie Hartunian Smith

The primary goal of a nonprofit organization is to create long term, high-value donors. Donors provide the resources needed to the organization for innovation, scaling impact, and sustaining the organizations ultimate vision. At the end of the day, if creating an all-around satisfying donor experience is your goal (which it should be), it’s important to…

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Distance Learning, Faith Based Ministry, Humanitarian

Technology Steals the Spotlight from Prime Time TV

By Carrie Hartunian Smith

Advertisers have long used television to reach a large number of people at once. For decades, companies have volleyed for the most desired, most expensive ad space available — prime-time TV. But recent ratings prove prime time has become a desolate space for marketers searching for adults 18 to 49. Thanks to alternative streaming options,…

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Distance Learning, Faith Based Ministry, Humanitarian

How Deep Is Your Media Research? Can You Go Deeper?

By Carrie Hartunian Smith

Research that reveals media consumption habits goes far beyond the linear media data we’ve been exposed to for decades. Before your nonprofit or educational organization can speak to its target audience, you must first understand their media user experiences. Media avenues have become grossly diverse. What started as pay television has evolved into over-the-top (OTT)…

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Distance Learning, Faith Based Ministry, Humanitarian

7 Resources to Understanding Cord-Cutters

By Carrie Hartunian Smith

In 2018, about 33 million cable subscribers canceled their cable subscription. And, according to a survey by emarketers, that number will rise to 50 million people by 2021. Wow! Cord-cutting is growing faster than anyone imagined.

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Distance Learning, Faith Based Ministry, Humanitarian

Connecting Customers in an Ever-Changing Lego World

By Carrie Hartunian Smith

The question, “Who is your customer?” seems awfully simple. Mission statements and quarterly reports suggest that most nonprofit organizations know their customer as intimately as their favorite neighbor.

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Distance Learning, Faith Based Ministry, Humanitarian

TV Ratings Data Giant Nielsen Battles Comscore Technology

By Carrie Hartunian Smith

As smartphones, mobile tablets and broadband-connected TVs gain more consumer acceptance, audiences are increasingly able to stream their TV favorites on demand, making the task of counting ratings exponentially more difficult.

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