Faith Based Ministry | Vision40 Media

Faith Based Ministry, Humanitarian, Uncategorized

Where Did My Audience Go?

By Carrie Hartunian Smith

With the fragmentation of today’s media landscape, organizations are tasked with finding a way to break through all the noise and create impactful marketing messages. It is reported the average consumer is exposed to some 10,000 marketing messages a day. From television and mobile streaming to print and online media, the barrage of organizations fighting for…

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Distance Learning, Faith Based Ministry, Humanitarian

How Deep Is Your Media Research? Can You Go Deeper?

By Carrie Hartunian Smith

Research that reveals media consumption habits goes far beyond the linear media data we’ve been exposed to for decades. Before your nonprofit or educational organization can speak to its target audience, you must first understand their media user experiences. Media avenues have become grossly diverse. What started as pay television has evolved into over-the-top (OTT)…

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Faith Based Ministry, Humanitarian

Millennials, Gen X, and Baby Boomers – Oh My! How Tech Has Changed the Nature of Giving

By Carrie Hartunian Smith

Fact: An overwhelming majority of Millennials prefer to support their favorite charities and churches by donating online rather than through direct mail. No surprise, I’m sure.

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Distance Learning, Faith Based Ministry, Humanitarian

7 Resources to Understanding Cord-Cutters

By Carrie Hartunian Smith

In 2018, about 33 million cable subscribers canceled their cable subscription. And, according to a survey by emarketers, that number will rise to 50 million people by 2021. Wow! Cord-cutting is growing faster than anyone imagined.

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Distance Learning, Faith Based Ministry, Humanitarian

Connecting Customers in an Ever-Changing Lego World

By Carrie Hartunian Smith

The question, “Who is your customer?” seems awfully simple. Mission statements and quarterly reports suggest that most nonprofit organizations know their customer as intimately as their favorite neighbor.

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Distance Learning, Faith Based Ministry, Humanitarian

TV Ratings Data Giant Nielsen Battles Comscore Technology

By Carrie Hartunian Smith

As smartphones, mobile tablets and broadband-connected TVs gain more consumer acceptance, audiences are increasingly able to stream their TV favorites on demand, making the task of counting ratings exponentially more difficult.

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