A nationally prominent child cancer research organization built its sponsorship program around long-form television for close to 20 years. As results continued to decline, the organization was looking for innovative acquisition strategies to increase their monthly sponsorship while building their brand.
Having decades of expertise in developing strong direct response short-form media campaigns in both English and Spanish, we were able to create a budget-friendly, targeted campaign using smaller to mid-size markets.
The Hispanic marketplace was responsive, with results exceeding the organization’s modest expectations. In response, we rolled out the campaign to the national Hispanic television and cable networks with further success.
Augmenting a short-form campaign to complement the already existing long-form campaign running in the English market was a success, improving overall performance. The spots provide brand awareness in high-profile time periods and created synergy for the organization’s presence in that market.