Our Passion + Your Purpose = Transformed People
Often, we find media and marketing teams within ministries find themselves stuck in their current state of fundraising, outreach, struggling to create the impact in their community they set out for.
In today’s fragmented media marketplace, Vision40 Media is an essential partner in creating growth and advancing forward, to drive long term, high value donors, while scaling your impact and telling your story through response-driven marketing and media cross channel strategies (TV, Mobile, Digital, Audio, Print, etc.).
Vision40 Media provides ministries the opportunity to rapidly expand, while remaining focused on your core strategic concepts that matter most.
At Vision40 Media, our team of experts in media marketing (TV, Radio and Digital) have helped our clients efficiently increase exposure, improve retention and reduce the cost per donor for nonprofit organizations.
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In the United States, we are living in what is being called a “post-Christian culture.”The number of people who claim no religious affiliation is on the rise. Millennials are rejecting religion in a substantial measure. Add to that an accelerating number of church closings along with a drop in the level of commitment from those…
Podcasts are one of the latest trends in media consumption. Subscription-based products and voice-activated platforms like Amazon’s Alexa and Google Home are seeing significant growth, which led to 2018 being a breakthrough year for podcast consumption. Research shows the number of listeners will increase to 45 percent of the population this year. These listeners are affluent, educated consumers in the…
The Super Bowl: It’s the night when commercials and sponsored brands generate as much excitement as the game itself. It’s given us ads and catchphrases that we still talk about years later. While commercials still generate the most attention, advertisers with a robust digital strategy to back up their multi-million dollar TV ads truly maximize…
A lot has changed in television over the last 70 years. From broadcast to on-demand streaming, it’s been an exciting evolution. That’s especially true in ministry. Once an industry staple, prime time Sunday morning time slots have become scarce in today’s world of television. Ministries interested in television should have a clear understanding of the industry’s landscape….
Go anywhere today: the mall, the airport, your local grocery store, the gym, or church, and look around. Most people are staring at their phones. In coffee shops, freelancers, students, and entrepreneurs huddle in front of their laptops. Desktop computers are the hub for the day’s business in the workplace. And in households, tablets, smart TVs,…
Accountability can mean different things to different people. Running errands, being punctual, paying your taxes – these are all ways you are accountable for various aspects of your daily life. When it comes to being accountable for a marketing campaign, it’s about measuring and monitoring the commitment a person, group, or organization will make to…
A successful response driven campaign must motivate your audience to take action now. Let’s delve into the three must-have components of your strategy. Understand the Target Audience When developing your campaign, considering your target audience is the first step. Sending out a broad message in hopes of reaching many will ultimately reach no one. Use these…
The primary goal of a nonprofit organization is to create long term, high-value donors. Donors provide the resources needed to the organization for innovation, scaling impact, and sustaining the organizations ultimate vision. At the end of the day, if creating an all-around satisfying donor experience is your goal (which it should be), it’s important to…
Advertisers have long used television to reach a large number of people at once. For decades, companies have volleyed for the most desired, most expensive ad space available — prime-time TV. But recent ratings prove prime time has become a desolate space for marketers searching for adults 18 to 49. Thanks to alternative streaming options,…
