Carrie Hartunian Smith
As COO of Vision40 Media, Carrie Hartunian Smith uses more than 25 years of marketing and executive leadership experience to craft and fulfill the vision of organizations.
About Us
We are a highly specialized organization designed specifically to serve the nonprofit and faith-based sectors.
Company History
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1986
In the Beginning
Dennis Hart leads the charge in the emerging faith-based Christian market, serving as an exclusive representative for a prominent cluster of television stations.
FCC regulations on infomercials lift, and the business broadens into the secular world.
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1993
Apex Media is Born
As the exclusive station rep for Indie in Detroit, Apex Media pioneers the barter/trade business working with many local broadcast television stations.
Agencies and advertisers, both secular and faith-based, now buy air time that is exclusive to Apex.
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1994 - 2000
A Nationwide Heavy Hitter
Apex Media gains momentum, solidifying station representation contracts within the top 10 designated market areas and creating partnerships with hundreds of local broadcast stations and national cable networks, including BET, Hallmark, and CMT, to name a few.
Contract agreements are signed with Home Shopping Networks, laying the groundwork for the company’s distribution contracts today. Apex launches proprietary software for stations to streamline and organize station inventory management.
The company sold well over 500 million half-hours with an annual gross revenue of $85+ million.
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2000 - 2007
An Agency of Record
After building a solid buy-sell organization, Apex becomes Agency of Record for advertisers and ministries alike, including In Touch Ministries, Super Blue Stuff, Cable Shopping Network (quarter show), and Russ Dalby to name a few.
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2007
The Best Invests
Apex becomes the first organization Clarion Capitol invests in, creating Cross MediaWorks. Cross MediaWorks acquires WizeBuys TV, setting the company apart with an in-house network distributed in 30 million homes across the nation.
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2008
The Long and Short of It
Cross MediaWorks acquires TeleAmerica and Affiliated Media, adding more media buying power in both longform and shortform formats, marking their entry into the digital media realm.
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2014
Media-Rich Investors Want In
Cross MediaWorks is acquired by Lee Equity Partners, a private equity firm focused on companies with strong growth potential.
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TODAY
Cadent Technology
Vision40 Media thrives as the nonprofit/ministry division of a media solutions portfolio powered by Cadent’s technology platform, backed by Lee Equity Partners.
About Us
Who We Are
Vision40 Media envisions new possibilities for nonprofits, universities, and faith-based organizations. For over a quarter century, we’ve put more than 150 years of combined experience to work in the ever-changing media landscape, growing organizations from local to national brands, while raising hundreds of millions of dollars for clients every year.
This expertise, coupled with our suite of proprietary tools and technology, is designed specifically to propel organizations to their next level. With unparalleled media strategies, research, and flawless execution of media and marketing campaigns, our team produces the results needed to impact, influence, and inspire a better world.
What We Do
Organizations with a growth mindset thrive when they are in constant motion. Embracing and adapting to the change that is happening around us, advancing toward the new future. We keep nonprofits, universities, and faith-based organizations moving, challenge the ‘status quo,’ and confidently produce the results they’re striving toward.
In order to find and connect with your audience in today’s world, meaningful communication is a must. Our team uses various media platforms to advance your voice, raise money for your cause, and ultimately transform lives through your organization’s mission.
- Humanitarian/Nonprofits – Connecting people who want to make a difference in the world (donors) and supporting these organizations to advance their cause
- Distance Learning/Universities – Connecting people who are looking for higher education that meet their needs
- Ministry/Faith-Based – Connecting people to the word of God
Mission
Vision40 Media exists to work with organizations to clearly see their future, effectively deliver their mission, and scale their impact.
The Vision40 Media Name
Often, we are asked the meaning of our name – we love this question! Organizations tend to rely on what worked yesterday and sometimes struggle to harness what works today. Vision40 Media helps you see where you are now and what the future could be. People say perfect vision is 20/20–we say you need Vision40 to achieve your future.
In addition, the number 40 is mentioned 146 times in the Bible, often representing times of intense challenge – to change, to grow, to mature, and to renew. At Vision40 Media, we partner with our clients to clearly identify their challenge in the marketplace, while providing the next generation of data-driven media solutions.
Our Team
Dennis Hart
With over 5 decades of sales and marketing experience in several competitive industries, Dennis started his media career making important contributions and transforming broadcast and network representation.
Doug Bognar
As Vice President, Doug takes on growing the Apex/Vision40 Media portfolio of client focused services including short-form media buying, station representation, ad sales and navigating the rapidly expanding and complex world of Over-The-Top platforms.
Kevin SanHamel
Kevin SanHamel brings four decades of unmatched creative development and sales management expertise to Vision40 Media as Director, Faith-Based Growth Strategist.