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Humanitarian

Our Passion + Your Purpose = Transformed People

Humanitarian

Humanitarian

Often, media and marketing teams within nonprofit organizations find themselves stuck in their current state of fundraising  and outreach, struggling to push forward into today’s fragmented media landscape.

Vision40 Media is a critical partner in creating growth and advancing forward to drive recruitment and funding, while scaling your impact and telling your story through response-driven marketing and media using cross channel strategies (TV, Mobile, Digital, Audio, Print, etc.).

Vision40 Media provides nonprofits the opportunity to rapidly expand, while remaining focused on your core strategic concepts that matter most, reaching high-value sustainers.

Success Defined

Nonprofit Organization Invested $2M Which Delivered $6M in Revenue While Sponsoring Over 1000 Children in 1 Year Using Integrated Marketing

A Non-Profit Humanitarian Organization client hired us to provide a new strategy to reduce the cost per sponsor through marketing.

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Creative Strategy Decreased CPA by 50% for Child-Sponsorship Organization

A nationally recognized child-sponsorship organization experienced a sizable increase in their cost per assignment (CPA).

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Traditional Media Platform with a Modern-Day Twist

An international human-aid organization was looking to increase engagement during their drive-time radio-thons.

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Engaging Creative Ignites Response Across All Media Platforms

A child sponsorship organization was looking to boost brand awareness using short-form media in the marketplace.

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After Long-Form Media Hiatus, Child Sponsorship Organization Improved ROI by 80%

After a two-year hiatus from long-form media, a child sponsorship organization had aggressive goals to increase their ROI by 25 percent.

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Expanded Reach into New Markets for Prominent Children’s Sponsorship Organization

A nationally prominent child cancer research organization built its sponsorship program around long-form television for close to 20 years.

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Recent Articles

The Pros of Podcasting
Distance Learning, Faith Based Ministry, Humanitarian

The Pros of Podcasting

By Carrie Hartunian Smith

Podcasts are one of the latest trends in media consumption. Subscription-based products and voice-activated platforms like Amazon’s Alexa and Google Home are seeing significant growth, which led to 2018 being a breakthrough year for podcast consumption. Research shows the number of listeners will increase to 45 percent of the population this year. These listeners are affluent, educated consumers in the…

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A Call to Action: A Deeper Look at the Merkle Digital Bowl Report
Distance Learning, Faith Based Ministry, Humanitarian

A Call to Action: A Deeper Look at the Merkle Digital Bowl Report

By Carrie Hartunian Smith

The Super Bowl: It’s the night when commercials and sponsored brands generate as much excitement as the game itself. It’s given us ads and catchphrases that we still talk about years later. While commercials still generate the most attention, advertisers with a robust digital strategy to back up their multi-million dollar TV ads truly maximize…

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Starbucks Figured it Out, Have you?
Humanitarian

Starbucks Figured it Out, Have you?

By Carrie Hartunian Smith

My Starbucks Story For the past few years, I bought my coffee at the Starbucks drive-through a few times per week – particularly on Mondays and Fridays, which always seemed to be the busiest mornings for me. It would take only 2-3 minutes to order my coffee and be on my way. One Friday morning,…

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How to Create Impact in Today’s Media Centric Marketplace!
Distance Learning, Faith Based Ministry, Humanitarian

How to Create Impact in Today’s Media Centric Marketplace!

By Carrie Hartunian Smith

Go anywhere today: the mall, the airport, your local grocery store, the gym, or church, and look around. Most people are staring at their phones. In coffee shops, freelancers, students, and entrepreneurs huddle in front of their laptops. Desktop computers are the hub for the day’s business in the workplace. And in households, tablets, smart TVs,…

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Who is Accountable for Your Marketing Campaign?
Distance Learning, Faith Based Ministry, Humanitarian

Who is Accountable for Your Marketing Campaign?

By Carrie Hartunian Smith

Accountability can mean different things to different people. Running errands, being punctual, paying your taxes – these are all ways you are accountable for various aspects of your daily life. When it comes to being accountable for a marketing campaign, it’s about measuring and monitoring the commitment a person, group, or organization will make to…

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Three Steps to a Successful Response Driven Campaign
Distance Learning, Faith Based Ministry, Humanitarian

Three Steps to a Successful Response Driven Campaign

By Carrie Hartunian Smith

A successful response driven campaign must motivate your audience to take action now. Let’s delve into the three must-have components of your strategy. Understand the Target Audience When developing your campaign, considering your target audience is the first step. Sending out a broad message in hopes of reaching many will ultimately reach no one. Use these…

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Maximize Your Organization’s Impact with These Five Questions – Before Your Next Campaign
Distance Learning, Faith Based Ministry, Humanitarian

Maximize Your Organization’s Impact with These Five Questions – Before Your Next Campaign

By Carrie Hartunian Smith

The primary goal of a nonprofit organization is to create long term, high-value donors. Donors provide the resources needed to the organization for innovation, scaling impact, and sustaining the organizations ultimate vision. At the end of the day, if creating an all-around satisfying donor experience is your goal (which it should be), it’s important to…

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Where Did My Audience Go?
Faith Based Ministry, Humanitarian, Uncategorized

Where Did My Audience Go?

By Carrie Hartunian Smith

With the fragmentation of today’s media landscape, organizations are tasked with finding a way to break through all the noise and create impactful marketing messages. It is reported the average consumer is exposed to some 10,000 marketing messages a day. From television and mobile streaming to print and online media, the barrage of organizations fighting for…

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